• Culinary R&D & Standards

    Inside LOriental's Culinary R&D & Recipe Standards.

    LOriental's four-person Culinary R&D Panel is chaired by Cofounder & CEO Sherif Hussein and also includes Founder & Culinary Advisor Nermine Zahwi, Head of Production & Culinary Director Ibrahim Bebars, and Senior Production Chef Abbas Zaky.
Culinary R&D & Culinary Standards

The Culinary R&D Panel

LOriental's four-person Culinary R&D Panel is chaired by Cofounder & CEO Sherif Hussein and also includes Founder & Culinary Advisor Nermine Zahwi, Head of Production & Culinary Director Ibrahim Bebars, and Senior Production Chef Abbas Zaky Ahmed. Sherif chairs the development process; Nermine contributes founder perspective and tasting feedback in an advisory capacity; Ibrahim brings production and operational judgment; and Abbas contributes hands-on practitioner chef experience. Together, the panel researches, tests, refines and approves the recipes that become part of the LOriental Master Recipe Database.

The panel is responsible for building and maintaining that database. New ideas are researched, developed, tested, tasted and documented, while existing recipes can return to the panel when customer feedback or live-event experience reveals a worthwhile improvement. Once approved, production works from those established standards to maintain consistency across events.

International exposure informs the research

Nermine and Sherif bring years of international exposure to the panel. Alongside living and working in Egypt, the UAE and Canada, they have travelled widely across Europe, North America, the Middle East and other regions. They routinely seek out the cuisines, dishes and dining traditions a destination is known for, so travel becomes part of the research behind LOriental's food.

That first-hand experience is backed by cookbooks, published methods, professional technique references, restaurant research and current food trends. A reference may be used faithfully, adjusted to suit Egyptian tastes, reworked around available ingredients, adapted to remove alcohol or pork, fused with a regional idea, or developed into a new LOriental dish.

Explore Culinary Research & Recipe Origins →

What the panel evaluates

  • Ingredients, ratios and appropriate substitutions.
  • Cooking method and critical technique steps.
  • Flavor balance, texture and temperature.
  • Yield, portioning and service format.
  • Presentation and final guest-facing finish.
  • Whether the dish can be reproduced consistently at event scale.
  • Whether live finishing, parallel small batches or tableside service are required to protect the result.

From idea to the Master Recipe Database

  1. Research a culinary reference, trend, ingredient, service problem or opportunity.
  2. Adapt where needed for Egyptian culture and palate, ingredient availability, dietary constraints or the event environment; or deliberately pursue fusion, Egyptianization or a new invention.
  3. Prototype, taste, compare and revise through intensive internal testing.
  4. Run a focus-group tasting and collect feedback.
  5. Approve the dish through panel review.
  6. Document ingredients, quantities, critical method steps, yield, portioning, presentation, service requirements and acceptable substitutions.
  7. Enter the approved recipe into the LOriental Master Recipe Database.

R&D Sets the Standard; Production Runs the Event

Once a recipe is approved and documented, Product Management turns that standard into a menu item, collection or commercial offer. Production then executes the selected menu under the Head of Production & Culinary Director, with the Senior Production Chef leading hands-on kitchen execution. The R&D panel stays focused on the recipe system itself.

Sherif remains actively involved through R&D governance, research and recipe improvement, while Nermine contributes founder perspective, international culinary references and tasting feedback in an advisory capacity. Customer reviews, Customer Experience feedback and lessons from live events are monitored. When something deserves to change, it goes back through the panel and the Master Recipe Database is updated after review and testing.
Oriental sausage fire grill
Crepe trio with smoked salmon, grison, and spinach and mushroom
Dipping sauces for Brazilian Churrascaria
LOriental open buffet spread at Bir Youssef event
Moroccan beef tajine on display at LOriental buffet

The LOriental Culinary Standard

A dish name alone is not enough to run a consistent kitchen. Before a recipe enters LOriental's commercial collection, the approved version is codified in the Master Recipe Database so the decisions made during development can be reproduced across teams and events.

Finishing touches of arugula grison walnut salad, LOriental BOH mobile kitchen
Guest serving from open buffet
Guest in military outfit holding a plate of food

Ingredients and yield

Each specification records ingredients, quantities, ratios, expected yield, portioning and approved substitutions. If an imported ingredient is unavailable, the team already knows which alternatives preserve the intended flavor and texture.

Method

Critical technique steps are written into the method: browning before braising, separate mushroom sautéing, curing time, sauce emulsification, gradual risotto absorption, beurre monté poaching, open-flame grilling, low-and-slow smoking, pastry lamination, or the order in which a filled pastry parcel is wrapped and chilled.

Presentation and service requirements

The specification also describes the final form of the dish: portion size, garnish, sauce placement, vessel, station finish, tableside action and any service detail that affects quality. Presentation can influence temperature, texture and how the guest experiences the food, so it belongs inside the standard.

Product Management turns recipes into products

Product Management takes recipes from the Master Recipe Database and turns them into things a client can actually buy: individual dishes, curated menus, collections, stations and complete catering offers. It also defines the combinations and service formats that make sense together.

Production executes the standard

The Production Department, led by the Head of Production & Culinary Director, executes the confirmed menu against those standards, with the Senior Production Chef leading hands-on kitchen execution. Major deviations are unusual. When an ingredient is unavailable or a small operational adjustment is unavoidable, the team can make a reasonable substitution as long as the intended dish is protected.

The standard can evolve

The Master Recipe Database gives Production a stable standard while leaving room for recipes to improve over time. Reviews, Customer Experience feedback and observations from live events are monitored. A better batch size, finishing step, substitution or service rule goes back to R&D for testing and approval before the master recipe changes.

Explore Food Designed for Events →

From Master Recipe to Your Event Menu

At LOriental, a menu moves through four distinct disciplines before it reaches the guest: culinary R&D, product development, client consultation and event production. Each team owns a different part of the journey.


Poached shrimp preparation
Mongolian BBQ grill station at LOriental catered event

1. R&D creates the recipe and standards

The Culinary R&D Panel researches, adapts, tests and approves each dish, then documents the final version in the LOriental Master Recipe Database.

2. Product Management builds the commercial offer

Product Management groups approved recipes into combinations that work in real catering situations. It builds curated menus, collections, station line-ups and commercial offers around flavor, service format and event use.

3. Customer Experience becomes catering consultant

Customer Experience learns the food in detail: the dishes, techniques, service formats, pairings and practical limits. The team then works with clients as catering consultants, shaping a menu around the guest profile, event style, venue, timing and budget.

4. Production executes daily  event operations

Once the event menu is confirmed, Production takes over execution under the Head of Production & Culinary Director. The Senior Production Chef leads the hands-on kitchen operation, while the wider Production Department works from the approved recipe and product standards for that event.

5. Feedback returns to the system

Reviews and event feedback are tracked after service. When a recurring comment or operating lesson points to a genuine improvement, the issue goes back to the R&D panel. If the change survives testing, it becomes part of the next version in the Master Recipe Database.

How We Build Menus for Events

The R&D panel develops the recipes. Product Management turns those recipes into usable catering products. Building the actual event menu happens with the Customer Experience team, which works with the client as a catering consultant.

Start with the Event

A standing reception, formal seated dinner, wedding buffet and corporate networking event all create different eating patterns. Menu planning starts with the guests, the timing, the venue and the way people will move through the event.

Build from curated products

The menu is selected from products and collections already built from the Master Recipe Database. Customer Experience therefore knows which items pair well, which formats they support, and where the kitchen or venue places practical limits on the choice.

Balance the sequence

Balance comes from the whole sequence. A rich braise may need a sharper salad beside it. A live risotto can take the place of a heavy buffet starch. A seafood course can lighten the middle of a menu before a roast or carving station. Richness, acidity, temperature, texture, spice and weight are considered together.

Match the dish to the service format

Some dishes belong on a buffet. Others are better plated. Some should finish live. Risotto, pasta, carving, sushi slicing, torch caramelization and live dessert assembly all depend on where the final critical step happens.

Use the venue as part of the menu decision

Kitchen distance, service routes, power, fire restrictions, wind, back-of-house space and guest movement can all change the menu. Customer Experience brings those constraints into the conversation early, before the final selection is confirmed.

Explore Event Venues →

Bespoke requests can return to development

Requests outside the existing collection can be assessed for adaptation or new development. A new recipe goes back through the R&D process before it is offered at an event.

Plan Your Menu →

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