Added to the LOriental newsroom archive in October 2026
LOriental delivered two hospitality formats for the Egyptian launch of the Maserati Grecale at TAM Gallery, District 5, on 18 March 2023. A branded finger-food buffet supported an earlier reception for approximately 50 journalists, followed by a four-wave Italian pass-around experience for around 120 VIP guests in the evening.
The evening menu drew on Maserati’s Italian heritage through dishes such as Bolognese arancini and tiramisu. Laser-engraved crystal details carried the brand into the service pieces, while a temporary preparation area outside the gallery supported both receptions.
Al Borsa — Maserati Grecale Egypt launch
Masrawy — Maserati Grecale introduced in Egypt
El Souk El Arabia — Maserati Grecale / MTI Egypt launch coverage
Watch the event on YouTube
Explore the full event case study
LOriental delivered two hospitality formats for the Egyptian launch of the Maserati Grecale at TAM Gallery, District 5, on 18 March 2023. A branded finger-food buffet supported an earlier reception for approximately 50 journalists, followed by a four-wave Italian pass-around experience for around 120 VIP guests in the evening.
The evening menu drew on Maserati’s Italian heritage through dishes such as Bolognese arancini and tiramisu. Laser-engraved crystal details carried the brand into the service pieces, while a temporary preparation area outside the gallery supported both receptions.
Al Borsa — Maserati Grecale Egypt launch
Masrawy — Maserati Grecale introduced in Egypt
El Souk El Arabia — Maserati Grecale / MTI Egypt launch coverage
Watch the event on YouTube
Explore the full event case study